International Media Readings in Moscow "Mass Media and Communications-2019"

Dates: 17-18 October 2019

DIGITALIZING MEDIA: COMMUNICATION, AUDIENCES, POLICIES

The process of media digitalization has significantly influenced communication practices and media systems in both national and global contexts. Today, there is a clear shift towards digital communication, with new channels, platforms, players, distribution and delivery opportunities constantly developing. As an effect of these processes, we can observe changes in media production and media consumption; growing popularity of digital media compared to the traditional media, and the gradual shift of the latter towards digital formats (digital broadcasting, appearance of online versions of print media, etc.); transformations in audience behavior and the growing need for media and digital literacy; changes of media policy and regulation instruments, logics and formats, and many other effects. There also remain some challenges that many countries across the world are facing today: the problem of digital exclusion and digital inequalities, unequal digital engagement of various social/cultural/ethnic groups, information security issues, deprofessionalization of the journalistic work, fake news/post-truth challenges, etc.

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